Start with intention

Before choosing a shape or a color, define what the brand needs to express and who it speaks to. That intention provides a shared basis for evaluating the design.

Build a system that works

An identity needs to work across sizes, materials and contexts. Typography, color, composition and imagery should create continuity without making every piece a copy of the last.

Mockup of black B2B Negocios notebooks with the white brand symbol and geometric forms on the covers.
B2B Negocios application on a dark-covered notebook.View project: B2B Negocios

Bring it to every touchpoint

The B2B Negocios project shows applications on notebooks, insulated bottles and digital pieces. The medium and hierarchy change while the brand identity remains visible.

Red insulated bottle displaying the B2B Negocios brand and the words “Hazlo ahora”.
Text and B2B Negocios branding applied to an insulated bottle.View project: B2B Negocios